PinnedRaúl Sánchez GiloValue vs. Price: why lowering prices is not the best way to competeWe should not compete just for price, which is an unproductive battle. The price is important in the purchase decision but should not be…5 min read·Nov 27, 2018--1--1
PinnedRaúl Sánchez Gilo10 Reasons Why you are not Closing SalesAre you clear why you don´t close sales?2 min read·Oct 19, 2021--1--1
PinnedRaúl Sánchez GiloSales Lessons from the Samurai (the Way of the Warrior)Many businessmen all over the world study and apply in their companies the principles and ethical virtues of the Samurai Code (Bushido)…6 min read·Jun 1, 2021----
PinnedRaúl Sánchez GiloWHAT TO DO WHEN YOUR CLIENT SAYS “IT’S TOO EXPENSIVE”The price objection is one of the most common and repeated and there is no seller or company that doesn’t have to face it.5 min read·Jun 9, 2020--1--1
PinnedRaúl Sánchez Gilo101 Content ideas to publish on Linkedin (and other social networks)You don’t know what to publish on Linkedin? Here you can find a great list of ideas to inspire you12 min read·Apr 11, 2019--3--3
Raúl Sánchez GiloCustomer Service shouldn’t just be A Department“Customer service shouldn’t just be A department, it should be the entire company.” (Tony Hsieh, Zappos CEO)3 min read·Jan 21, 2024----
Raúl Sánchez GiloThe Worst Sales Tip?There are many posts about what is the best sales tip, but I think it is also time to talk about what may be the worst, or one of the…4 min read·Apr 14, 2023----
Raúl Sánchez Gilo4 Powerful Keys to achieve a Relevant Differentiation in your Sales StrategiesIt’s not a matter of being better at what you do — it’s a matter of being different at what you do (Michael Porter)3 min read·Nov 29, 2021----
Raúl Sánchez GiloBenefits vs. Features (What Works Better for Selling?)In sales, there is a tendency lately to give a lot of importance to selling benefits.5 min read·Oct 3, 2021----
Raúl Sánchez GiloTHE BOTS WAR (THE TRILOGY)Some might think that this story is not related to my typical sales articles. But it does, and a lot.4 min read·Sep 20, 2020----