PinnedValue vs. Price: why lowering prices is not the best way to competeWe should not compete just for price, which is an unproductive battle. The price is important in the purchase decision but should not be…Nov 27, 20181Nov 27, 20181
Pinned10 Reasons Why you are not Closing SalesAre you clear why you don´t close sales?Oct 19, 20211Oct 19, 20211
PinnedSales Lessons from the Samurai (the Way of the Warrior)Many businessmen all over the world study and apply in their companies the principles and ethical virtues of the Samurai Code (Bushido)…Jun 1, 2021Jun 1, 2021
PinnedWHAT TO DO WHEN YOUR CLIENT SAYS “IT’S TOO EXPENSIVE”The price objection is one of the most common and repeated and there is no seller or company that doesn’t have to face it.Jun 9, 20201Jun 9, 20201
Pinned101 Content ideas to publish on Linkedin (and other social networks)You don’t know what to publish on Linkedin? Here you can find a great list of ideas to inspire youApr 11, 20193Apr 11, 20193
Customer Service shouldn’t just be A Department“Customer service shouldn’t just be A department, it should be the entire company.” (Tony Hsieh, Zappos CEO)Jan 21Jan 21
The Worst Sales Tip?There are many posts about what is the best sales tip, but I think it is also time to talk about what may be the worst, or one of the…Apr 14, 2023Apr 14, 2023
4 Powerful Keys to achieve a Relevant Differentiation in your Sales StrategiesIt’s not a matter of being better at what you do — it’s a matter of being different at what you do (Michael Porter)Nov 29, 2021Nov 29, 2021
Benefits vs. Features (What Works Better for Selling?)In sales, there is a tendency lately to give a lot of importance to selling benefits.Oct 3, 2021Oct 3, 2021
THE BOTS WAR (THE TRILOGY)Some might think that this story is not related to my typical sales articles. But it does, and a lot.Sep 20, 2020Sep 20, 2020